Why I-Pour-It

iPourIt is North America’s leader in self-serve beverage dispense technology. As the most used self-serve beer and wine system, over 5 million ounces flow through our taps each month, and over 166 million ounces poured since 2012. With 5,100 taps in operation and about $89 million in revenue generated for our operators, we’re proud to be the clear market leader.

Proven Profit Center

What began as an idea is now a proven, measurable, profit-generating software model. Our operators, after switching to the iPourIt self-serve beverage dispense system, recognize an average increase in alcohol sales by 39%. Many of our taproom operators are pouring over 70% of their revenues through iPourIt. This is a planned byproduct of charging by the ounce.

Our operators’ patrons try higher-priced, premium beer or wine—since they don’t have to commit to a full pour. (If they fall in love with it, they pour more and our operators make more.) In non-self-serve environments, patrons are less likely to order a pint of an expensive brand they’ve never tried.

Inspired by People, Driven by Data

Our patented technology bridges the gap between the human element and data analytics. iPourIt is the only self-serve beverage dispense technology capturing key demographic data—including gender, zip code, products poured, average ounces poured, etc.—and delivering it to the operator. (This is aggregate data, not tracking individuals.) Our operators use this valuable information to improve operations, increase sales, solidify their brand, and drive profits.

Our operators receive seamless software updates every 90 days. These enhancements are generated based on what works and doesn’t work within our entire operator network. In other words, when one operator’s idea reveals measurable self-serve wins, we enhance iPourIt technology and share it with you.

Beyond Parts and Pieces

We’re not a vendor that makes parts and pieces, we’re a technology partner and “best practices” consultant. With over 5,100 taps in operation and 1,422 scheduled to be installed, we know what works in different markets. We share data-driven industry tips with our operators such as optimal floor plans, products that make the most money, and other proven, self-serve revenue strategies. We’re committed to our shared success, ensuring that you delight your patrons with an enhanced, revenue-generating model. When you succeed, we succeed. View pricing and certified installation

Your Dedicated Innovation Partner

Our operators don’t think of us as vendors—they know us as partners. In fact, we share the same goal—to help our operators generate greater revenue while delighting patrons. When you succeed, we succeed.

As a company, we’re fully funded, profitable, growing, and committed to a long-term partnership with you. Our technology model is proven, long-lasting and we continue to innovate. Founded in 2012, iPourIt was purpose-built for profitability and longevity. We’re your committed partner—from your initial sales call and consultation through installation, launch, and ongoing support.

24/7 Standard
Technical Support

We provide 24/7 ongoing support, so you’re never alone. This includes support for software, display menus, technical issues, analytics, reporting and more. Most importantly, we don’t outsource. When you call an iPourIt Tapologist™ for support, you’ll speak with someone who developed, installed, coded, or maybe even created the system. Our ongoing support is sustained through a use-based subscription of a penny per ounce.

Team iPourIt:
Passionate Tapologists™

We operate on sound principles of exceptional value, ethics, and transparency. Our team is made up of passionate, business-minded experts in software, coding, analytics, ROI, finance, customer experience, food and beverage, hospitality, and beyond. Our board members are successful, connected entrepreneurs. They know the market and continue to guide and inspire us as we revolutionize the industry—one ounce at a time.

Born and Supported
in the USA

We’re proud to deliver the only self-serve beverage dispense technology to be developed, patented, and supported in the USA. No other company in our industry can claim this. With the majority of our operators pouring 70% of their revenue through our system, iPourIt is recognized as the highest quality self-serve system in North America.

Pricing and certified installation

Click here to learn about pricing and our certified installation